Launch a new education platform under the Strategic Education umbrella and build awareness within a competitive, cost-sensitive higher education landscape.

Develop an approachable, engaging visual campaign that positioned Sophia.org as an accessible and flexible alternative for earning college credit.

Contributed to the launch strategy through organic and paid social campaigns, supported by CRM analysis to refine messaging and optimize performance. Ensured creative assets aligned with brand tone while driving measurable awareness.

Increased platform visibility and audience engagement through data-informed creative execution, supporting successful market entry and sustained enrollment growth.