About Me

Lorena Prada is multidisciplinary Creative Director whom transforms ideas into visually captivating experiences

As an experienced Art Director and Graphic Designer, Lorena has provided freelance services to an array of clients and industries, both locally and internationally. From marketing campaigns and digital design to product design and brand development, her clients have included some of the biggest names in education, creative services, luxury goods, and technology such as Strategic Education, Peloton, Louis XIII, and ADP.

Prior to Lorena’s freelance work, she served as a Senior Art Director at Ketchum where she created content across different media channels, collaborated with other Ketchum offices, and managed multiple projects with tight deadlines. At Nestlé USA, Lorena worked as a Bilingual Senior Graphic Designer, delivering creative and adaptive concepts across the Nestlé brands, while also brainstorming and helping establish creative territories for concept development.

Lorena’s expertise in design led her to José Andrés ThinkFoodGroup, where she managed design and mentored internal staff, leading and executing creative solutions across 21 brands, while maintaining brand guidelines with a high degree of independence. She also collaborated with 3rd party vendors on project basis for creative development.

Previously, Lorena worked at Water Street Design, where she launched various products, created websites, marketing collateral, packaging designs, environmental graphics, and branding. Lastly, at McKinsey Development, Lorena created adverts for both print and web, including mailers, e-blasts, and banners.

With over 15 years of experience in Art Direction and Graphic Design, Lorena brings a strong understanding of brand strategy and execution, while constantly pushing for creative excellence. Delivering impactful, functional, and beautiful design is what Lorena does best!