Lorena Prada is a bilingual (English/Spanish) Art Director and Graphic Designer with 15+ years of experience creating culturally expressive, strategically grounded design for hospitality, lifestyle, tech, and education brands. Her work lives at the intersection of brand, environment, and experience—shaping visual systems and immersive brand worlds that resonate both emotionally and functionally.

Lorena has led creative across a wide range of touchpoints, including brand identity, experiential design, digital campaigns, packaging, and environmental graphics. Her background includes collaborations with global and culturally influential brands such as José Andrés Group, Nestle, Outright, Strayer University and National League of Cities, where she’s partnered closely with cross-functional teams to bring ideas from concept through execution.

Known for her clean, intentional, and culturally expressive design style, Lorena brings clarity to complex narratives and thrives in fast-moving, collaborative environments. She values thoughtful storytelling, strong craft, and design that shows up meaningfully in the real world.