Designing brand worlds that connect culture, space, and story.

Creating cohesive systems that live across physical and digital touchpoints
from concept to execution.

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Lorena Prada is a bilingual (English/Spanish) Art Director and Graphic Designer with 15+ years of experience creating culturally expressive, strategically grounded design for hospitality, lifestyle, tech, and education brands. Her work lives at the intersection of brand, environment, and experience—shaping visual systems and immersive brand worlds that resonate both emotionally and functionally.

Lorena has led creative across a wide range of touchpoints, including brand identity, experiential design, digital campaigns, packaging, and environmental graphics. Her background includes collaborations with global and culturally influential brands such as José Andrés Group, Nestle, Outright, Strayer University and National League of Cities, where she’s partnered closely with cross-functional teams to bring ideas from concept through execution.

Known for her clean, intentional, and culturally expressive design style, Lorena brings clarity to complex narratives and thrives in fast-moving, collaborative environments. She values thoughtful storytelling, strong craft, and design that shows up meaningfully in the real world.

Based in New York and working globally.

  • Develop and communicate a clear creative vision for projects and campaigns, ensuring alignment with the brand’s goals and values. Lead brainstorming sessions and idea generation, turning concepts into actionable creative strategies.

  • Ensure brand consistency and integrity across all creative assets, maintaining visual and messaging standards. Review and approve final creative deliverables to ensure they meet quality standards and client expectations.

  • Provide creative direction and oversight for all projects, ensuring they are executed on time and within budget. Manage the creative department’s budget, making cost-effective decisions while maintaining quality.

  • Train, mentor, and manage creative freelance professionals. Work closely with internal departments to understand their needs, provide creative solutions, present concepts effectively, and in a timely manner.