ABOUTDesigning moments people remember.
Lorena Prada is a New York-based creative leader with 15+ years building brands that live in the real world: restaurants, markets, campaigns and community programs.
Her work connects brand, space and story, so people don't just see a brand. They walk into it, take part in it and carry it with them.
In a world where anything can be generated, she focus on what can't: the human signal.
what i doBrand
Identity systems, naming, voice and collateral built to work across every touchpoint.
01Experience
Pop-ups, launches, dining and live events that turn an audience into participants.
02Trust
Real people, real places and real results, so a brand earns belief in a world where anything can be generated.
03experienceFreelance
Art Director
May 2020 - Present
Creative Lead
Oct 2023 - Oct 2025
José Andrés Group
Senior Art Director
Apr 2019 - Apr 2020
Ketchum
Bilingual Senior Graphic Designer
Aug 2018 - Apr 2019
Nestle
ThinkFoodGroup
Graphic Designer
Mar 2016 - Aug 2018
WaterStreetDesign
Graphic Designer
Apr 2014 - Feb 2016
McKinsey Dev.
Graphic Designer
May 2013 - May 2014
SuDay Promotions
Graphic Designer
Feb 2011 - Dec 2011
Graphic Designer
Feb 2009 - Dec 2009