Designing brand worlds that connect culture, space, and story.
Creating cohesive systems that live across physical and digital touchpoints from concept to execution.
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2025
New York
Objective
Launch a multi-channel campaign that translated a book release into a cultural moment through social, experiential dining, and live thought-leadership events.
Impact
Propelled the title to New York Times Best Seller status within three months of launch.
2025
Las Vegas
Objective
Reimagine a repurposed space through comprehensive brand development — from identity system to in-restaurant collateral — positioning it for a high-profile market debut.
Impact
Successfully launched with an exclusive event for Capital One Dining cardholders, establishing immediate brand visibility and strategic partnership alignment.
2024
Las Vegas
Objective
Develop a distinct sub-brand in collaboration with an illustrator, introducing a new color story while maintaining cohesion within The Bazaar’s overarching brand ecosystem.
Impact
Seamlessly transitioned between café by day and cocktail bar by night, supported by cohesive marketing and collateral that quickly made it a sought-after destination for locals and tourists.
2020
New York
Objective
Develop a brand identity that authentically extended the designer’s signature aesthetic into a cohesive visual system — guiding everything from logo and collateral to e-commerce and photoshoot art direction.
Impact
Established a refined, visually consistent brand presence that elevated creative production standards and supported expansion from the New York market into Denver, strengthening regional visibility and growth.
2020
District of Columbia
Objective
Create a self-funded experiential initiative during the 2020 pandemic to elevate Black voices through story-driven cocktail curation and community-centered programming.
Impact
Raised over $30,000, supported 19 charities, secured 20 sponsors, and produced four pop-ups during a time when the industry faced unprecedented constraints.