case studySarah Martinez
Rooted in the West and shaped in East, Sarah Martinez jewelry collection brings a new sense of direction when it comes to metals and stones combination. This is what inspired the entire branding.
year2020
locationNew York & Denver
roleArt Director
disciplineBranding · Campaign
Objective
Create a brand identity that authentically reflected the designer’s East-meets-West aesthetic while supporting growth beyond a local market presence.
01Approach
Translate her signature craftsmanship into a cohesive visual ecosystem that elevated perception and enabled scalable digital and physical brand experiences.
02Solution
Led the development of a comprehensive identity system — including logo, collateral, e-commerce design, and photoshoot art direction — ensuring every visual touchpoint aligned with her refined metals-and-stones narrative.
03Results
Elevated creative production standards and established a consistent, market-ready brand presence that supported expansion from New York into Denver, strengthening regional recognition and growth.
04inside the project
logo ideation
