case studyGillette + Olay
Guess the Skincare Woe? is a spin off the Guess Who? game. Marketing mailer included Gillette Skinguard, Gillette Pure Shaving Cream, and Olay Regenerist products.
year2019
locationNew York
roleGraphic Designer
disciplinePackaging · PR Mailer
Objective
Differentiate a collaborative skincare launch within a crowded dermatology market while creating memorable product engagement.
01Approach
Reimagine a familiar cultural game format to create an interactive, persona-driven mailer that connected specific skincare concerns to tailored product solutions.
02Solution
Developed custom packaging inspired by the Guess Who? concept, designing character personas tied to skincare issues and pairing them with Gillette Skinguard, Gillette Pure Shaving Cream, and Olay Regenerist. Executed a targeted mailer campaign for dermatologists across New York.
03Results
Delivered a distinctive, experience-driven marketing piece that increased product visibility among key medical influencers and strengthened cross-brand collaboration positioning.
04inside the project
