Differentiate a collaborative skincare launch within a crowded dermatology market while creating memorable product engagement.

Reimagine a familiar cultural game format to create an interactive, persona-driven mailer that connected specific skincare concerns to tailored product solutions.

Developed custom packaging inspired by the Guess Who? concept, designing character personas tied to skincare issues and pairing them with Gillette Skinguard, Gillette Pure Shaving Cream, and Olay Regenerist. Executed a targeted mailer campaign for dermatologists across New York.

Delivered a distinctive, experience-driven marketing piece that increased product visibility among key medical influencers and strengthened cross-brand collaboration positioning.