Launch a book into a saturated market and transform its release into a culturally resonant moment — extending beyond traditional publishing promotion to drive national visibility and live audience engagement.

Leverage a multi-channel ecosystem — social media, experiential dining, and live thought-leadership events — to amplify reach, maintain visual cohesion, and connect with audiences across major cultural markets.

Led the creative direction of an integrated campaign, partnering closely with ECCO Publishing to ensure design consistency between the book’s visual identity and its digital and experiential extensions. Developed and executed a cohesive social strategy while promoting and supporting live talk events in Los Angeles, New York, and Washington, DC.

Elevated the launch into a cross-market cultural activation, driving sustained momentum that resulted in New York Times Best Seller status within three months.