Create and launch rotating fast-casual concepts within a three-month cycle — requiring rapid brand development, agile marketing execution, and sustained audience interest for each new iteration.

Transform the test kitchen model into a dynamic brand incubator, using distinct visual identities and targeted campaigns to generate anticipation, trial, and repeat visitation.

Led the development of custom branding for each concept, ensuring every three-month cycle launched with a fresh, differentiated identity. Curated photoshoots to spotlight evolving menu offerings and developed supporting micro-sites, along with integrated digital and print collateral, to drive awareness and foot traffic.

Established ThinkFoodLab as a nimble innovation platform — accelerating concept testing, increasing customer engagement, and reinforcing ThinkFood Group’s reputation for culinary experimentation and brand-forward execution.