case studyOyamel
Oyamel's brand identity, conveyed through promotional materials like flyers, promo cards, and posters, embodies the cultural richness and culinary innovation of Mexico. From meticulously designed menu layouts to the branding of vibrant events, Oyamel's graphic design work tells a visual story that mirrors the spirited atmosphere within its walls. The brand guidelines provide a cohesive and immersive experience, while pop-ups serve as dynamic extensions of the Oyamel narrative, inviting patrons to embark on a sensory journey through the diverse and delicious landscapes of Mexican cuisine.
year2018
locationDistrict of Columbia
roleGraphic Designer
disciplineCampaign · Environmental
Objective
Maintain a vibrant and culturally authentic brand presence that reflected Mexico’s culinary richness while ensuring consistency across promotional campaigns, events, and evolving guest touchpoints.
01Approach
Translate Oyamel’s spirited atmosphere and innovative cuisine into a cohesive visual system that could live seamlessly across menus, marketing collateral, pop-ups, and experiential extensions.
02Solution
Developed and executed brand-aligned promotional materials — from flyers and posters to menu systems and event branding — grounded in comprehensive brand guidelines. Ensured visual storytelling remained consistent across in-restaurant experiences and dynamic pop-up activations, reinforcing cultural authenticity at every touchpoint.
03Results
Strengthened brand cohesion and experiential storytelling, enhancing guest immersion while sustaining Oyamel’s position as a culturally resonant and visually distinctive dining destination.
04inside the project
