Reposition a Spanish tapas concept to more authentically reflect the depth, regional diversity, and artisanal craftsmanship of its cuisine — ensuring the brand experience matched the quality of its culinary offering.

Elevate the visual identity and guest-facing collateral to capture the spirit of Spain’s beloved tapas bars while strengthening emotional connection and perceived value among diners.

Led the rebrand with the creation of a custom logo and a refined menu system that highlighted La Barra’s artisanal character and regional storytelling. Developed cohesive marketing collateral that aligned with the culinary narrative, reinforcing authenticity across every guest touchpoint.

Strengthened brand perception and guest engagement, contributing to increased foot traffic and revenue growth while solidifying La Barra’s identity as a destination for elevated Spanish dining.